EFFECT OF INNOVATION STRATEGY ON THE PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN KADUNA STATE, NIGERIA

The aim of the study is to determine effect innovation strategies on performance SMEs in Kaduna State. employs survey research design and uses cross-sectional approach data collection. Krejcie Morgan (1970) table for determining sample size was used obtain a three hundred thirty-eight (338) owners Proportional sampling technique selecting based nature population. A total 338 copies questionnaire were distributed collection, only 305 retrieved analysis. Data collected subsequently analysed using multiple regression Findings from established that have significant positive Process product innovations exerted highest while organisational lowest however, technological shows negative inconsequential performance. It therefore recommended among others that, should overhaul their strategy, as one currently are not yielding desired result hence, they deploy recent equipment easy use, faster effective serving customers. KEYWORDS: performance, process innovation, organizational innovation.